The image I selected for the album cover is completely cohesive with the music video, and also correlates to the album cover, since it is a screenshot of me (artist) in the video, and has a brick wall in the background.
Another reason I chose this image is that I am staring directly at the camera, to connect with audience by direct address, yet It is a slight side angle, to add a touch of mystery.
I added contrast and faded the image a little to create a slightly softer look for the poster, since my target audience is young women or teen girls who tend to be more attracted to this genre.
Next, on the app Phonto I made the artist's name the biggest most eye catching text on the poster, to draw in audience attention and be easier to recognise when looking at the poster what artist it is promoting.
I chose to use the exact same typography as the Album cover for my poster artist name, but a simpler and smaller sized text for the "includes single", website and social media link of the artist. I kept the language on the poster short, snappy and direct.
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