Digipaks normally are presented in a gatefold book style on card stock outer binding, held inside the plastic trays of CD packaging, visible from the outside.
They became popular in the early 2000's. There are different designs, e.g. portrait, type based or minimalist.
The cover of the digipak holds the context of the Album or song.
The 3 main purposes of a cover is to
1. advertise and identify the contents of the album
2. To convey the artistic theme, image and genre of the artist
3. To serve as a primary promotional image and to create an identifiable 'look' for the artist and their album e.g. Khalid in his hometown location on the front of his 'American Teen' album digipak, to help promote the artist.
Conventions of front covers;
simple colour scheme matching album poster
few/no text
portrait or artwork
album title, similar font as album title
Portrait front cover
Type based front cover
Minimalist front cover
Back cover conventions
name of the band at the top, name of album at bottom
list of the song titles within the album
barcode for purchase
record company/year released/copyright
e.g. The back cover of Khalid's digipak shows the desert setting of his Location music video in El Paso. Sometimes but not in this case, artists that feature in the album are shown on the back which can promote that artist and grow a larger fanbase.
Conventions of the inside pages in a digipak
matching colour schemes to covers
plain or blank backgrounds
sometimes photos
few or no text, USUALLY just image
Conventions of album spines
Name of the record company in matching font
name of artist and album
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