ariana grande website analysis

Most music artist have their own websites and social medias to advertise and sell their music, as well as build their fanbase.

One other example of this other than Khalid is Ariana Grande.

This is her website's homepage. At the top there are different pages and a shopping cart so that fans can buy her clothing directly from this site.

 The first page is so that Ariana's audience can see what's been recently going on with her life and career, including her achievements. 

At the bottom of her website there is hyperlinks for all of her social media so that they are easily accessible.

This is a common strategy for selling more music that artists use on their sites.

You can access her latest music on either iTunes or Spotify directly from her site, making it very easy for her audience to buy her music.

Ariana's music videos are easy to watch from her site so that she can rack up extra views which in turn give her label more money.

Below is her merchandise website, linked from her website.